2026-09-28
"Innovation and Creativity in the Tourism Industry" course 28/09/2026
A seminar titled "Innovation in Hotel Enterprises" was organized for graduate students of the Tourism and Hotel Management Department within the scope of the "Innovation and Creativity in the Tourism Industry" course. Ersin Çelikkanat, General Manager of Sırçalı Hotel, attended the seminar as a guest speaker on September 28, 2026.
The seminar addressed the importance of innovation in hotel businesses, adapting to changing customer expectations, enhancing service quality, and the role of innovative practices in boosting competitive strength. During the event, it was emphasized that innovation in hotel management comprises not only technological advances, but also service processes, customer experience, management approaches, marketing strategies, and the creative ideas of employees. Current industry developments and innovative solutions created by enterprises to adapt to changing environments were shared with students through real-world sector experience.
The seminar also focused on the opportunities and challenges encountered in implementing innovation processes in hotel businesses. Providing an interactive session where students' questions were answered, the event allowed participants to bridge academic knowledge with industry experience and gain direct insight into contemporary practices in the tourism sector. The event contributed to improving the knowledge and awareness of Tourism and Hotel Management graduate students regarding innovation and creativity in tourism, while also serving as a significant gathering to strengthen university-industry collaboration. The seminar concluded following participant evaluations and a mutual exchange of views.
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