News

Students of Faculty of Communication of the Kyrgyz-Turkish Manas University (KTMU) drew significant attention with the awards they received at the international student conference and applied competitions organized within the scope of the “Joogazyn” Festival. Competing alongside participants from various countries, KTMU Communication students achieved remarkable success by winning numerous prizes.

The International Student Scientific and Practical Conference, held on March 26–27 in cooperation with Kyrgyz National University named after Jusup Balasagyn and the Faculty of Communication of Kyrgyz-Turkish Manas University, was organized this year under the theme “Sustainable Development Communications: Green Economy and Social Responsibility.” The conference addressed contemporary issues such as environment, media, advertising, journalism, and social responsibility. Hosted by the Faculty of Communication of KTMU for the past three years, the event evolved into a strong regional academic platform with the participation of 72 students from Kyrgyzstan, Russia, Kazakhstan, and Uzbekistan.

Students of the KTMU Faculty of Communication successfully represented the university by achieving numerous awards in a highly competitive environment involving participants from five countries. In the category “Strategic PR and Corporate Social Responsibility for Sustainable Development,” Radio, Television and Cinema student Tologon Sabyrbekov won first place, while Journalism students Asylai Toroeva and Melis kyzy Malika secured third place.

In the category “Sustainable Development Media and Journalism: Ecology, Society and Responsibility,” Journalism students Elmar Usenbekov and Adelina Konokbaeva won first place. In the same category, Meerimkan Bazarbai kyzy placed second, while Hafiza Sydykova and Aiana Saryeva ranked third. In the category “Advertising and Branding in the Context of the Green Economy,” Public Relations and Advertising student Aida Abdysatarova won first place, and Journalism student Gulkaiyr Kerimbaeva placed second.
In the category “Sustainable Development Communication: The Image of Greater Altai in the Media of Central Asian Countries,” Public Relations and Advertising student Begimai Kadyrbekova won first place.

KTMU students also distinguished themselves in the applied segments of the festival with their strategic approaches. In the case analysis competition, the “Hillers” team—comprising Public Relations and Advertising students Islam Egemberdiev, Madina Kylychbekova, Aiymkyz Habibullaeva, Aiperi Toktogulova, and Aliia Abylkasımova won second place by presenting solutions to a real case provided by the Deposit Protection Agency. In the PR debates category, Aliia Abylkasymova and Auperi Toktogulova earned third place with their presentations and preparation. Additionally, Aiperi Toktogulova was honored with the “Best Speaker” award for her outstanding performance.

The international student scientific and practical conference titled “Sustainable Development Communication: Green Economy and Social Responsibility,” held within the scope of the festival, addressed the contemporary transformation of communication sciences from a multidimensional perspective. Focusing on environmental crises, media representations, corporate responsibility, and digital communication, the event enabled students not only to produce theoretical knowledge but also to critically engage with current global issues.

Conference sessions examined sustainable development through various dimensions within the framework of communication sciences. Sustainability was addressed not only as an environmental or economic concept but also as a process intertwined with institutional structures, media practices, and social meaning-making.

In the first session, sustainability was analyzed in relation to reputation management and the construction of public trust, while Environmental, Social, and Governance communications, green finance, and the role of artificial intelligence in institutional processes were discussed. The second session explored the impact of advertising and brand communication on ecological awareness, focusing particularly on “greenwashing” and green branding strategies.

The third session, centered on media and journalism, evaluated how environmental issues are represented in the media and their role in shaping public opinion. The final session added a cultural dimension to sustainable development discussions by examining the image of “Greater Altai” in Central Asian media. Overall, the sessions demonstrated how sustainability can be reinterpreted across different disciplines and contexts.

Rector of Kyrgyz-Turkish Manas University Prof. Dr. Alpaslan Ceylan expressed great satisfaction with the students achievements in such a high-quality international event, emphasizing that this success is not coincidental. He underlined that the educational approach at KTMU is based not only on theoretical knowledge transfer but also on developing analytical thinking, practical skills, scientific production, and international competitiveness. Prof. Dr. Ceylan stated that the students performance in academic platforms and applied competitions is a natural outcome of the university’s quality-oriented education model and excellence-driven institutional structure, adding that these achievements once again confirm KTMU’s strong position in higher education.