Department of Public Relations and Advertising

1 Semester

Code	Name	Course Type*	T	U	K	ECTS
ILF-101	INTRODUCTION TO COMMUNICATION SCIENCE	MC	2	0	2	3
KGZ-103	KYRGYZ LANGUAGE AND LITERATURE I	MC	1	2	2	4
RSC-103	RUSSIAN I	MC	1	2	2	4
ILF-103	SOCIAL PSYCHOLOGY	MC	2	0	2	3
HIR-103	BASIC CONCEPTS OF PUBLIC RELATIONS	MC	3	0	3	5
ILF-105	WRITTEN AND ORAL EXPRESSION	MC	2	2	3	4
HIR-105	MANAGEMENT AND ORGANIZATION	MC	2	0	2	3
ILF-107	BASIC STATISTICS	MC	1	2	2	3
BES-111	PHYSICAL EDUCATION AND SPORTS I	MC	2	2	0	0
ING-111	ENGLISH I (BASIC LEVEL)	MC	0	2	1	2
GZT-125	HISTORY OF COMMUNICATION	MC	2	0	2	3
	* MC - Must Course	Toplam	18	12	21	34

2 Semester

Code	Name	Course Type*	T	U	K	ECTS
BIL-100	INFORMATICS	MC	1	2	2	4
ILF-102	SOCIOLOGY OF COMMUNICATION	MC	2	0	2	3
HIR-102	HISTORY OF ADVERTISING AND BASIC CONCEPTS	MC	3	0	3	5
KGZ-104	KYRGYZ LANGUAGE AND LITERATURE II	MC	1	2	2	4
RSC-104	RUSSIAN II	MC	1	2	2	4
ILF-104	INTRODUCTION TO ECONOMICS	MC	2	0	2	2
ILF-106	BASIC PHOTOGRAPHY	MC	1	2	2	3
ING-112	ENGLISH II (ADVANCED LEVEL)	MC	0	2	1	2
BES-112	PHYSICAL EDUCATION AND SPORTS II	MC	2	2	0	0
HIR-156	INTRODUCTION TO POLITICAL SCIENCES	MC	2	0	2	2
	* MC - Must Course	Toplam	15	12	18	29

3 Semester

Code	Name	Course Type*	T	U	K	ECTS
TUR-200	MANAS STUDIES / TURKIC CIVILIZATIONS	MC	2	0	2	2
FLS-200	PHILOSOPHY	MC	2	0	2	2
GZT-201	NEWS PRODUCTION AND BROADCASTING TECHNIQUES	MC	2	2	3	4
ILF-201	COMMUNICATION LAW	MC	2	0	2	3
MYD-203	PROFESSIONAL RUSSIAN I	MC	2	0	2	2
ILF-203	SCIENTIFIC RESEARCH METHODS	MC	2	2	3	4
ILF-205	PROFESSIONAL ENGLISH I	MC	2	0	2	3
HIR-205	MODERN MARKETING MANAGEMENT	MC	3	0	3	4
ILF-207	GRAPHIC DESIGN	MC	2	2	3	4
HIR-207	POLITICAL COMMUNICATIONS	MC	3	0	3	4
HIR-209	INTERNET AND NEW MEDIA	MC	3	0	3	4
FLS-251	PHILOSOPHY	MC	2	0	0	2
TAR-251	HISTORY OF KYRGYZSTAN	MC	2	0	0	2
	* MC - Must Course	Toplam	29	6	28	40

4 Semester

Code	Name	Course Type*	T	U	K	ECTS
CEV-200	GEOGRAPHY OF KYRGYZSTAN	MC	1	0	1	2
DES-200	HISTORY OF KR, GEOG. OF KR, KYRG.LAN. AND LIT. STATE EX	MC	0	0	0	2
MYD-202	PROFESSIONAL ENGLISH II	MC	2	0	2	2
EDF-202	WORLD AND TURKIC CIVILIZATIONS	MC	2	0	0	2
ILF-202	MEDIA LITERACY	MC	2	0	2	3
HIR-202	PUBLIC OPINION AND MEDIA RESEARCH	MC	2	2	3	3
MYD-204	PROFESSIONAL RUSSIAN II	MC	2	0	2	2
ILF-204	MEDIA AND ETHICS	MC	2	0	2	3
HIR-204	CORPORATE COMMUNCATIONS	MC	3	0	3	4
ILF-206	PROFESSIONAL ENGLISH II	MC	2	0	2	3
ILF-208	COMMUNICATION THEORIES	MC	3	0	3	4
TUR-226	MANAS STUDIES	MC	2	0	0	2
TAR-250	HISTORY (HISTORY OF KYRGYZSTAN/TURKEY)	MC	2	0	2	2
TAR-252	HISTORY OF REPUBLIC OF TURKEY	MC	2	0	0	2
	* MC - Must Course	Toplam	27	2	22	36

5 Semester

Code	Name	Course Type*	T	U	K	ECTS
HIR-301	EVENT AND PROTOCOL MANAGEMENT	MC	2	2	3	4
HIR-303	CREATIVITY IN ADVERTISING	MC	2	2	3	4
GZT-313	POLITICAL COMMUNICATION	MC	3	0	3	3
HIR-355	CORPORATE IDENTITY-BRAND MANAGEMENT	MC	2	2	3	4
UNS-913	CORPORATE AND INTERPERSONAL COMMUNICATION	MC	2	0	2	3
XXX-XXX	bolum_secmeli	MC	2	2	3	5
XXX-XXX	bolum_secmeli	MC	2	2	3	5
XXX-XXX	bolum_secmeli	MC	2	2	3	5
XXX-XXX	bolum_disi_secmeli	MC	2	2	2	3
	* MC - Must Course	Toplam	19	14	25	36

6 Semester

Code	Name	Course Type*	T	U	K	ECTS
HIR-302	CAMPAIGN PLANNING IN ADVERTISING	MC	2	2	3	4
HIR-304	COPYWRITING	MC	2	2	3	3
GZT-306	HISTORY OF POLITICAL THOUGHT	MC	2	0	2	2
XXX-XXX	bolum_secmeli	MC	2	2	3	5
XXX-XXX	bolum_secmeli	MC	2	2	3	5
XXX-XXX	bolum_secmeli	MC	2	2	3	5
XXX-XXX	bolum_disi_secmeli	MC	2	2	2	3
	* MC - Must Course	Toplam	14	12	19	27

7 Semester

Code	Name	Course Type*	T	U	K	ECTS
HİR-401	PUBLIC OPINION AND MARKET RESEARCH	MC	2	0	2	6
İLF-401	COMMUNICATION LAW	MC	2	0	2	5
HIR-453	CUSTOMER RELATIONS MANAGEMENT	MC	3	0	3	5
HIR-455	PUBLIC RELATIONS AND ADVERTISING ETHICS	MC	3	0	3	5
HIR-457	CONSUMER BEHAVIORS	MC	3	0	3	5
HIR-459	ORGANIZATIONAL AND INTERPERSONAL COMMUNICATIONS	MC	3	0	3	4
XXX-XXX	bolum_secmeli	MC	3	0	3	4
XXX-XXX	bolum_secmeli	MC	3	0	3	4
XXX-XXX	bolum_disi_secmeli	MC	3	0	3	4
	* MC - Must Course	Toplam	25	0	25	42

8 Semester

Code	Name	Course Type*	T	U	K	ECTS
DES-400	FINAL STATE EXAMINATION	MC	0	0	0	1
HİR-402	PUBLIC RELATIONS AND NEW MEDIA	MC	2	2	3	5
DES-402	STATE EXAMINATION ON HISTORY OF KYRGYZSTAN	MC	0	0	0	1
DES-406	FINAL STATE EXAMINATION	MC	0	0	1	1
HIR-454	MEDIA DRAMATURGY	MC	2	2	3	6
HIR-456	DIGITAL PUBLIC RELATIONS	MC	2	2	3	6
XXX-XXX	bolum_secmeli	MC	2	2	3	4
XXX-XXX	bolum_secmeli	MC	2	2	3	4
XXX-XXX	bolum_disi_secmeli	MC	2	2	3	4
	* MC - Must Course	Toplam	12	12	19	32

		Genel Toplam	159	70	177	276

BÖLÜM SEÇMELİ DERSLER

5 Semester

Code	Name	Course Type*	T	U	K	ECTS
HIR-305	EVENT AND PROTOCOL MANAGEMENT	EC	2	2	3	5
HIR-309	CAMERA AND EDITING	EC	2	2	3	5
HIR-311	SOCIOLOGY OF ADVERTISING	EC	2	2	3	5
HIR-313	STRATEGIC PUBLIC RELATIONS	EC	2	2	3	5
HIR-315	POPULAR CULTURE	EC	2	2	3	5
HIR-317	CONSUMPTION SOCIETY	EC	2	2	3	5
* EC - Elective Course,(Bölüm ve Yetkinlik Dersleri) Öğrenci Bölüm Seçmeli Dersler kategorisinden Anadal Programından başka bir programdan Bölüm Seçmeli bir dersi o programın dersinin koduyla alacaktır.

6 Semester

Code	Name	Course Type*	T	U	K	ECTS
HIR-306	DIGITAL CONTENT PRODUCTION	EC	2	2	3	5
HIR-308	MULTIMEDIA APPLICATIONS	EC	2	2	3	5
HIR-310	ADVERTISING PHOTOGRAPHY	EC	0	0	3	5
HIR-314	SOCIAL MEDIA MANAGEMENT	EC	2	2	3	5
HIR-316	ADVERTISING RESEARCH	EC	2	2	3	5
HIR-318	IMAGE AND REPUTATION MANAGEMENT	EC	2	2	3	5
HIR-360	PROJECT DEVELOPMENT	EC	2	2	3	4
* EC - Elective Course,(Bölüm ve Yetkinlik Dersleri) Öğrenci Bölüm Seçmeli Dersler kategorisinden Anadal Programından başka bir programdan Bölüm Seçmeli bir dersi o programın dersinin koduyla alacaktır.

7 Semester

Code	Name	Course Type*	T	U	K	ECTS
HİR-405	PERSUASIVE COMMUNICATION AND RHETORIC	EC	3	0	3	5
HIR-405	PERSUASIVE COMMUNICATION AND RHETORIC	EC	3	0	3	4
HİR-407	CONTENT ANALYSIS	EC	3	0	3	5
HİR-407	CONTENT ANALYSIS	EC	3	0	3	5
HİR-411	INTERNET ADVERTISING	EC	2	2	3	5
HİR-411	INTERNET ADVERTISING	EC	2	2	3	5
HİR-413	INTERNATIONAL ADVERTISING	EC	2	2	3	5
HİR-413	INTERNATIONAL ADVERTISING	EC	2	2	3	5
HIR-461	WEB DESIGN	EC	2	2	3	4
HIR-463	INTEGRATED MARKETING COMMUNICATION	EC	3	0	3	4
HIR-465	IMAGE AND REPUTATION MANAGEMENT	EC	3	0	3	4
* EC - Elective Course,(Bölüm ve Yetkinlik Dersleri) Öğrenci Bölüm Seçmeli Dersler kategorisinden Anadal Programından başka bir programdan Bölüm Seçmeli bir dersi o programın dersinin koduyla alacaktır.

8 Semester

Code	Name	Course Type*	T	U	K	ECTS
HİR-406	MEDIA PLANNING	EC	2	2	3	5
HİR-406	MEDIA PLANNING	EC	2	2	3	5
HIR-406	HUMAN RESOURCES MANAGEMENT	EC	3	0	3	4
HİR-410	POLITICAL COMMUNICATION CAMPAIGNS	EC	2	2	3	5
HİR-410	POLITICAL COMMUNICATION CAMPAIGNS	EC	2	2	3	5
HİR-412	MASS PSYCHOLOGY AND PSYCHOANALYTICAL APPROACHES	EC	3	0	3	5
HİR-412	MASS PSYCHOLOGY AND PSYCHOANALYTICAL APPROACHES	EC	3	0	3	5
HİR-414	ADVERTISING AESTHETICS	EC	2	2	3	5
HİR-414	ADVERTISING AESTHETICS	EC	2	2	3	5
HİR-416	INTERNATIONAL PUBLIC RELATIONS	EC	3	0	3	5
HİR-416	INTERNATIONAL PUBLIC RELATIONS	EC	3	0	3	5
HIR-458	STRATEGIC PUBLIC RELATIONS	EC	3	0	3	4
HIR-460	CONSUMPTION SOCIETY	EC	3	0	3	4
HIR-466	SOCIAL RESPONSIBILITY STRATEGIES	EC	2	2	3	4
HIR-468	PUBLIC DIPLOMACY AND PERCEPTION MANAGEMENT	EC	3	0	3	4
* EC - Elective Course,(Bölüm ve Yetkinlik Dersleri) Öğrenci Bölüm Seçmeli Dersler kategorisinden Anadal Programından başka bir programdan Bölüm Seçmeli bir dersi o programın dersinin koduyla alacaktır.