The Press and Public Relations Office, established during the 2002–2003 academic year, operates in alignment with the university's founding purpose and mission. Its primary objective is to foster positive perceptions and secure support from institutions, organizations, and individuals, particularly in Kyrgyzstan and Türkiye, while ensuring the continuous expansion of this support.
The responsibilities of the Press and Public Relations Office include:
- Announcing important news by consistently monitoring audiovisual media channels to maintain a steady flow of information to the university administration,
- Organizing and maintaining relations with the press,
- Conducting effective public relations activities,
- Developing and implementing professional strategies to build and sustain a positive public image of the university,
- Initiating efforts to maintain and enhance the university's institutional reputation.
The target audience of the Press and Public Relations Office includes university staff, students, their families, Turkic communities—particularly in Kyrgyzstan and Türkiye—prominent universities worldwide, as well as local, national, and international press organizations.